Dr. Moni Varma is the Founder and Chairman of Veetee, a global rice & food business built on a simple but powerful belief: that great food should never come with compromise.

Drawing on his family’s farming heritage and a deep understanding of rice, Mr. Moni founded Veetee in 1987 with a clear ambition—to bring better-quality rice to consumers and build a business grounded in quality, consistency and care. What began with just two silos in a small London mill has since grown into an internationally recognised food brand serving households, retailers and foodservice partners around the world.

Under Mr. Moni’s leadership, Veetee has continually looked beyond traditional boundaries. His vision was not simply to supply rice, but to make high-quality rice more accessible, convenient and enjoyable for modern consumers. This pioneering approach led Veetee to develop its innovative steam-filtering process and launch its first microwaveable rice tray in 2007, delivering perfectly fluffy rice in just 60seconds.

Mr. Moni’s entrepreneurial vision has remained central to Veetee’s evolution—from strengthening relationships with farmers and investing in sourcing and manufacturing, to developing new products and expanding into international markets. His approach combines long-term thinking with a constant drive for innovation, while preserving the family values at the heart of the business.

Today, Veetee continues to grow as a global food brand, expanding its portfolio, capabilities and international presence while staying true to the principles on which it was founded. From its early beginnings in 1987 to its continued expansion across global markets, Moni’s journey reflects a commitment to doing things differently, investing for the future and raising the bar for quality and convenience in food.