Our Story
Our Story Over Decades
A continuous timeline detailing the strategic choices, architectural innovations, and relentless pursuit of culinary standards that forged Veetee into a global household benchmark.
Humble Beginnings
Veetee began with a simple belief: great rice deserves great care. Inspired by his family’s farming heritage, founder Mr. Moni Varma set out to bring better-quality rice to UK homes.Starting with just two silos in a small London mill, Veetee grew from humble beginnings into a trusted brand built on quality, consistency, and respect for craft.
Growing Fast
As demand grew, so did Veetee. The business moved to Rochester, Kent, expanding milling capacity and building close relationships with UK retailers. At the same time, Veetee invested in sourcing and production in India, connecting directly with Indian farmers. From early on, Veetee was shaped by its global vision, balancing local expertise with international partnerships to ensure quality, traceability and long-term sustainability across every stage
New Chapter
In 1992, Veetee India began its journey, bringing trusted rice expertise to India & laying the foundation for future growth.
A Trusted Brand
By the turn of the millennium, Veetee had become one of the UK’s leading rice suppliers,trusted by major supermarkets and foodservice partners. Yet Moni knew supplying rice was only the beginning. Driven by his belief that everyone deserves good rice, he began to innovate, guided by a clear vision: to create heat-and-eat rice made as close to home cooking as possible, without compromise on taste, texture or quality.
Beyond the Grains
Veetee entered the Ready – to – Eat segment, combining authentic flavours with everyday convenience & opening a new chapter in food innovation.
Hungry Heads
In 2024, Veetee launched Hungry Heads—a bold new brand born from the mission to set the standard of flavour-forward convenience. With many first-to-market products, the range reflects Veetee’s drive to set the pace of innovation in the fast-moving food landscape.
Global Milestone
We earned 3 – Star Export House Status, marking a significant milestone in our global journey and strengthening our presence across international market.
Growing Beyond Borders
In 2025, Veetee expanded its presence to 50+ countries and continues to explore new market across the globe.
Raising The Bar
Today, Veetee is a global food brand, supplying households, retailers, and foodservice partners around the world. Yet at its heart, it remains a family story—driven by the same belief that started it all in 1987: that high-quality food should be without compromise.
